The Most Important Customer Service Question !

What are reasons why having good customer service is important?

Answer

Date: November 14th, 2007

Dear Anonymous!

I've changed the title of this question to "The Most Important Customer Service Question!", because it is!

But I'm not even going to try to answer this on my own, because reasons for good customer service... ooh, let me count the ways. So I'm going to kick this thread off with a couple of reasons, but I do expect you, my dear visitors, to add your own thoughts in the comment form below!

Let's start building the definitive list of reasons for good customer service!

Here are a couple of reasons to get this party started:

Consider the lifetime value of a customer... if you can bind a customer to your business, how much value does he or she add to your business? Now consider the lifetime value of an unhappy customer. Most likely the last purchase was indeed the last purchase! Good customer service can turn a customer around, greatly extending the lifetime value of that customer. In other words, it adds to the bottom line of the business!

Here's a reason for all you people who provide customer service: I can speak from personal experience that your day can be infinitely more enjoyable if you are cheerful and helpful to your customers. There's literally no fun in providing bad service. Your day will be filled with frowning faces, boredom, mad customers, no compliments, etc. Try to be helpful and cheerful, fake it for all I care, and it will brush off on your customers (not all of them, mind you, some people love being miserable).

Your competition is around the corner. Never even think that your customers have no other place to go. These days on the Internet, your competition can be on the other side of the world and still take your customers! Products, services, prices, conditions can so easily be compared that you need loyal customers instead of just satisfied ones. They will take their business elsewhere.

So, these three are just for starters. As said, I expect you all to serve up the main course... So please take a little bit of time and add your reason below, for the good of your fellow customer service folks and of course, your customers!

Thank you for such a great question! Now why didn't I think of that? Duh...

At your service,

Erwin.

Comments for
The Most Important Customer Service Question !

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Dec 20, 2007

C'mon people!
by: Erwin

Folks, I really need the collective wisdom to flesh out the answer to this question...

To this moment, no additional insights.

Yet I know you have them. C'mon people! Give it to us.

All the best,

Erwin.

May 14, 2008

reasons why having good customer service is important?
by: Bigenz04

A good customer service in a business is a great way to have customers feel that they can go or purchase a product knowing that they will be taken cared for without any doubt. A good customer service will also, as what facts tell us, make the customers more loyal and will stick to the business for a long time. it is said that it is more expensive to get a new customer than maintaining one. and that is by the help of a good customer service.

Having a good customer service will never make the customers think twice for any assistance, specially if they have experienced a good service from the first time they asked for assistance. for example, in a supermarket, having someone to cheerfully welcome the customer will make the customer feel that they are in a safe place. assisting customers on any difficulty finding products will make them feel that they are cared for. customers who are treated unwell make them think that they can't seek assistance due to the treatment they had undergone. people need people to survive. and it is by helping customers on their needs will make them stay knowing that whenever they feel they need help, someone is ready to take the step and assist them on the way.

Dec 03, 2010

Customer Service Training
by: Customer Service Training

1. Keeping customers, especially our best customers allows us to earn back the money it cost to get them in the first place, the longer we keep them the more our original investment pays off
2. Happy Customers are more likely to buy more from us. They are easier to sell to; they are more likely to listen to our sales story and read our marketing or respond to an advert because they already understand our offering and trust it.
3. Loyal customers are less likely to question the cost of our services and products because they have peace of mind to know we won’t rip them off and look after them when they have a problem. So loyal customers will pay more.
4. Experienced customers actually make our job easier because they know us and how we work; they are less likely to need their hand holding. They tend to make fewer calls to customer service or fewer visits, so generally they cost less to service.
5. The most important one of all: If your existing customers recommend you, you get new customers for free with no marketing, advertising or intensive sales campaigns. They will also come to you with a receptive frame of mind because they have had a recommendation.

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Customer Service Training
http://www.customerservicetraining1.co.uk/

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