mei 16, 2007 16:02 - Emotions behind Choices

Recently I was explained a model about how to figure out the emotions behind choices. Choices in iteself often don't give many clues about the emotions behind that choice.

I really love this technique, because it helps me get into the mind of customers, see what makes them move, and check that with them. To help you understand this technique, I made a little video for you to watch. I hope you like it, and then use this technique yourself!

At your Service,

Erwin.

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