Customer Service is not just about handling calls and smoothing the wrinkles of annoyed customers. It's in just about anything you do as a business.Take packaging for example. Packaging is not about customer serrvice you say?
When I was having lunch, I was holding a box of cereal. At the side it said: Best before: see top of box. So I had to search the top of the box for the actual date! Same when I was cooking rice for dinner, the package had a nice instruction how to cook it. However, then I had to search for the details about the cooking time and the amount of water from elsewhere on the pack.
Now, at most these are little annoyanes... hardly worth the trouble to write about. But the question nags in my mind, as I can't see a sound reason why the data i not just put in one place. Why send your customer looking elsewhere?
It annoys me... a little. A (small) bit of disservice to me as a customer.