Consumer Loyalty Programs -- Are customers sticking around?
Customer retention and turnover increase. The promise of every consumer loyalty programs and every membership program. What these terms mean, and to what extent these programs can make good on their promise, is what I want to answer in this section.
I consider three categories:
- Collect Programs (short-term and long term)
- Membership programs
- Loyalty Programs
- What is a Loyalty Program?
- What categories can be distinguished? What are their characteristics?
- Do these marketing instruments fit within the marketing strategy?
- What are the strengths and weaknesseses of these programs, and what opportunities and threats arise from the environment?
- Do these programs do what they promise, ie. customer retrention and increased turnover?
Here are some terms for clarification:
What is a loyalty card?
Top of Consumer Loyalty Programs
