Best advice starting small business: do what the big guys don't

Best advice starting small business

When asked to advice starting small business, my answer is always: "Excellent Customer Service".

Customer Service is the ONLY differentiator on the Net. If you think to be competitive with price, think again. Your price is just too easily matched by your competitors. And unless you have a physical product which unique attributes have been developed over years of research, the same is true for your product.

You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.
JERRY FRITZ

My definition of good customer service is as follows:

"A customer defines good customer service as how she perceives that an organization has delighted her, by exceeding to meet her needs"

As a starting small business, your resources are limited at best! The good news is that good customer service is all about attitude. You don't have to have a lot of money.

Surveys show that 35% of big companies don't even respond on e-mail send by their customers. And they do have the dough! Money is not the big issue here. I advice starting small business to make the decision to overdeliver their customers. When you put customers at the heart of your business, they'll close you into their hearts!