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A skill you cannot afford to ignore -- Customer Servings #40
April 23, 2007
April 23rd, 2007

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Hello!

Superb customer service is key to make loyal advocates out of your customers.

In this issue:

1. A skill you cannot afford to ignore
2. CustomerServicePoint.com Info

A skill you cannot afford to ignore

Make Your COnten Presell CoverKnowing how to write to communicate, with a specific audience in mind (ie. your customers) is a valuable skill you cannot afford to ignore. Some time ago, I was asked to contribute to a book on this specific subject. I gladly wrote down my lessons learnt.

While it's premise is based on writing articles to be used on web sites (such as customerservicepoint.com), it's still a good idea to read this book if you ever need to  write anything that's aimed at a specific audience... be it a white paper, an article to be published in a magazine, or an e-mail to a customer. If you know how to write in a way that instills trust, in a way that clearly communicates the points you want to make, that's a highly valuable skill. Unfortunately, not a skill that is taught in our schools anymore!

I'm proud that I can now make this e-book, called "Make your Content Pre-sell" available to you for free! Simply click on the link below, and follow the instructions.

(Curious for my contribution to this book? Check out pages 123 and further!)

Make Your Content Presell (Fr/ee download)

(If you don't want to download now, I've also made the link available on the Member Info Point. Please bookmark that page, as this link will be removed from the back issues soon!)

CustomerServicePoint.com Info

Random Thoughts - Customer Service Point Blog

Whenever we find something of interest (and time permits!) we make it available to you on our blog. Please don't be shy, and leave a comment... it doesn't matter if you agree or disagree!

Recent entries:

18-4-2007 15:39 - Best Price AND Great Service: How often does THAT happen?

23-4-2007 11:36 - Friction theory revisited: A real life example of service gone bad

Customer Service Posters
Get your customer service posters from AllPosters.com.

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Customer Servings is the newsletter for www.customerservicepoint.com, your resource on improving customer service. The newsletter is sent at irregular intervals.

Customer Servings is for you!

If you have any suggestions for subjects you would like to see in future issues, or have comments in general on Customer Servings or Customer Service Point, please contact us.

We welcome your remarks!

(C) 2007, Erwin & Marjan Steneker

You may use original articles in Customer Servings, if you attach the following bio (including the link): Erwin & Marjan Steneker are passionate about good customer service, check out their website at http://www.customerservicepoint.com/

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