October 18, 2005
October 18th, 2005
Superb customer service is key to make loyal advocates out of your customers.
In this issue:
1. New section: Consumer Loyalty Programs
2. We want your opinion: Site Survey
3. CustomerServicePoint.com Info
New section: Consumer Loyalty Programs
A while back I wrote a paper on consumer loyalty programs, and recently I started translating the info and put it on the site.Loyalty programs are systems that offer incentives, either tangble or intangible rewards, to consumers for specific repeated behavior, usually repeat buys.
Customer retention and turnover increase is the promise of every consumer loyalty programs and every membership program. What these terms mean, and to what extent these programs can make good on their promise, is what I want to answer in this section.
Check it out, and check back if you like. Work in progress!
We want your opinion: Site Survey
Your opinion is important to me.
I want to build and grow Customer Service Point into a site that provides you with helpful information.
Guessing is out of the question... I have to know if I'm on the right track, and which themes you are most interested in.
Please take the time to fill out the following survey, and I'll give extra high priority to the areas you vote for.
Thank you so much for your time!
CustomerServicePoint.com Info
I've added RSS to the site! Now you can stay up-to-date with all the new additions, changes and news on the site.
RSS is a revolution in delivering information to individuals. If you don't knwo what it is,
read more about it!
If you alredy know what RSS is:
I want to hear from you!
If you have a story to share about how one employee drove away customers (anonymous please), or another customer service story you'd like to share with the readers of customer servings, contact me. Maybe you'll see your own article and name published in this e-zine!
_____________
Customer Servings is the e-zine for www.customerservicepoint.com, your resource on improving customer service. The newsletter is sent at irregular intervals.
Customer Servings is for you!
If you have any suggestions for subjects you would like to see in future issues, or have comments in general on Customer Servings or Customer Service Point, please e-mail me at customer_servings@customerservicepoint.com.
I welcome your remarks!
(C) 2005, Marjan Steneker
You are free to use original articles in Customer Servings, if you attach the following bio (including the link): Marjan Steneker is webmaster of the website on good customer service http://www.customerservicepoint.com/